Omaha Advertising Expo

Connect. Market. Succeed.

SEPTEMBER 24, 2015

Successful marketing requires tools.

Welcome to the workshop.



OAX is where people who are passionate about marketing get together to share ideas and best practices. If you’re looking to better communicate with your customers, you’ve come to the right place!



The Omaha Advertising Expo includes three keynote sessions presented by speakers from a variety of business backgrounds. The speakers are all experts in their field and are sure to inform, educate and inspire you to build your business successfully.


Ralston Arena

7300 Q Street
Ralston, NE 68127

See event infomation below.


  • $1,200 Exhibitor Sponsorship Package
  • $575 Early Bird Premier Exhibitor (by 5/1/15)
  • $625 Premier Exhibitor (after 5/1/15)
  • $350 Early Bird Preferred Exhibitor (by 5/1/15)
  • $425 Preferred Exhibitor (after 5/1/15)
  • $70 Each Additional Exhibitor All Day
      Non-Transferable Pass


A partnership between AAF Omaha, the Greater Omaha Postal Customers Council (GO-PCC) and the Service Corps of Retired Executives (SCORE), OAX 2014 was a huge success.


If your business involves communicating with customers, it can become more successful through powerful and strategic marketing. Advertising provides great value for the money spent. This goes for businesses both large and small. But advertising is a science as much as it is an art. Without the proper strategy, it can be hard to identify what advertising expenditures will bring in the highest return on investment.

That's where OAX comes in!

As the region’s premier advertising event, OAX brings together some of the Midwest’s most creative and innovative marketers to help businesses just like yours understand how best to utilize advertising to improve their bottom line.

Connect with people who can connect you with your customers.

As an attendee at OAX 2015, you can connect with businesses and experts who have deep wells of marketing expertise from which to draw. Whether you’re looking to talk to a marketing communications firm, a multimedia production house or a printing operation—or just simply looking to listen—OAX is where marketers will be getting together to exchange ideas about the future of business.

Why Attend

This year's OAX will feature keynote speakers and workshops focused on a broad variety of hot marketing topics that are sure to benefit your business!

Stay Updated

If you have any questions, please contact
Roger Humphries by email or call 402-930-4394.


Educational Morning Sessions

Leveraging your Organization's Content on Social Media for Maximum Impact

Room TBD | 9:15-10:00 & 10:15-11:00

Educational session description coming soon.

Lindsey Creath

Content Marketing - Creighton University

Lindsey Creath is the Senior Content and Social Media Strategist for Creighton University. She leads the inbound and content marketing planning and implementation. Her responsibilities include creating visibility and awareness by leveraging and strategically publishing owned media. In her role, she offers best practices and governance for the University's social media. Prior to her time at Creighton, she spent a decade in destination marketing where she was responsible for promotion, logistics and implementation of large-scale events for the city such as the Olympic Swim Trials, the U.S. Senior Open, the NCAA Basketball and Wrestling tournaments, John Deere and many more.

Emailing for Acquisition

Room TBD | 9:15-10:00 & 10:15-11:00

You invest a lot of time and money trying to win new customers via email marketing, search marketing, events and other tactics. But are your tactics effective? Do you even know who your target customer is? Are newly acquired leads or customers falling through the cracks because of an inadequate follow-up process?

Companies are relying more on customer-acquisition programs to increase sales. Whether the delivery mechanisms are postal mail, email, pay-per-click (PPC), organic search or events, customer-acquisition programs that bring in a high volume of new customers at the right cost are a top priority. However, most companies are not getting the desired results. Usually, it’s because of a significant disconnect between the objective and the actual programs in place. Unless acquisition programs are finely tuned and accompanied by strong metrics, many end up as expensive experiments with results far below expectations. We will also discuss the benefit of incorporating this process with direct mail and follow up marketing.

Jared Wright

Director of Business Development and Compliance and Quality - CAS, Inc.

Jared Wright has been a database marketing professional for the past 16 years. While attending the University of Nebraska-Omaha, he played football for the Mavericks. Jared received a Communications degree from UNO. He is a documented top producer in successful new client acquisition, an exceptional relationship builder, problem solver and solution provider for companies across diverse industries and segments. Jared's expertise lies in providing direct mail, email and customized database marketing programs to all types of customers - large and small. A California native, Jared loves spending time with his wife and three wonderful children.

Assert Your Voice: Communicate Your Perspective

Room TBD | 9:15-10:00 & 10:15-11:00

Educational session description coming soon.

Presented By

ICAN: Institute for Career Advancement Needs

Crafting the Perfect Pitch

Room TBD | 9:15-10:00 & 10:15-11:00

How's your pitch? Like it or not, we are all in sales and we pitch our employees, colleagues, customers and even our kids everyday. This session will start by looking at the science of selling and how people buy. You will leave with three to four new pitches, each with a clear and persuasive message.

Jill Slupe

Chief Executive Officer - Verde Martin

Jill Slupe leads Verde Martin, a sales acceleration firm. Verde Martin uses a sales audit system for businesses to identify sales needs and gaps. Then they identify key performance indicators to be measured, thus increasing sales. Slupe has supported over 130 for-profit and non-profit organizations since starting the firm in 2007. Jill is an adjunct professor at Creighton University and Midlands University in the area of sales and is the author of the book Rule of Thumb, A Guide to Sales Strategy.

Direct Mail Testing for Nonprofits

Room TBD | 9:15-10:00 & 10:15-11:00

Educational session description coming soon.

Michael Vcelik

Senior Director of Annual Giving, Marketing and Communications - Father Flanagan's Boys Town

Mike Vcelik is the Senior Director of Annual Giving for Boys Town and is responsible for renewal, lapsed and acquisition fundraising efforts. Boys Town is one of the nation's largest privately funded organizations serving children and families through their youth care and health care programs at a network of sites across the country. Mike has been with Boys Town since 1989 and is a past president of the Mid America DMA.

Direct Mail 101

Room TBD | 9:15-10:00 & 10:15-11:00

Educational session description coming soon.

Cyndi Greenglass

Senior Vice President, Strategic Solutions - Diamond Marketing Solutions

Cyndi Greenglass is responsible for marketing and strategic solutions along with managing Diamond Marketing Solution's agency services team of data, analytics, creative and digital professionals. With a strong track record in marketing, strategic planning and database development, she helps clients “market smarter” by providing strategic solutions. Prior to joining Diamond Marketing Solutions, Cyndi launched World Marketing Integrated Solutions, an integrated database and strategic marketing consulting firm. Her background includes 10 years in international business consulting with the U.S. Embassy and the U.S. Foreign Commercial Services.

Cyndi is a past president of the Chicago Association of Direct Marketing and past chair of the Direct Marketing Association Business-to-Business Council. She is a frequent presenter at major direct mail industry conferences and is an educator at several universities. Cyndi has twice been recognized among the Top 100 BTB Marketers by Crain’s BtoB magazine.

Morning Workshop

McCann-Erickson Worldwide Workshop

Room TBD | 9:15-11:00

Workshop description coming soon.

Caspar Ouvaroff

Senior Vice President/Group Account Director - McCann-Erickson Worldwide

Educational Afternoon Sessions

Educational Session TBD

Room TBD | 1:00-1:45 & 2:00-2:45

Educational session description coming soon.

Presented By


Building Brand Loyalty

Room TBD | 1:00-1:45 & 2:00-2:45

Educational session description coming soon.

Ann Rindon

ConAgra Foods

Lean Innovation by Failing Faster

Room TBD | 1:00-1:45 & 2:00-2:45

Come participate in an interactive panel discussion facilitated by Aviture and The Garage, a B2B incubator in Omaha, NE. The days of going "all in" are over. Creators and mentors will share insights into how they have used lean principles to learn about their customers needs and make winning decisions. Incremental and efficient learning through failing faster will ultimately result in greater value for your customers.

Moderator: Ryan Wade

Entrepreneur in Residence, The Garage by Aviture

Panelist: John Pryor

Senior Advisor at The Garage by Aviture

Panelist: Amy Johnson

Founder at LifeLoop

Panelist: Kody Schrader

Senior Director of Entrepreneurship & Innovation at Greater Omaha Chamber of Commerce

Responsive Design

Room TBD | 1:00-1:45 & 2:00-2:45

Educational session description coming soon.

Matt Field

Bailey Lauerman

Intelligent Mail: Small Business Tool

Room TBD | 1:00-1:45 & 2:00-2:45

Educational session description coming soon.

Presented By

Presenter TBD

There You Are! Techniques and Strategies on How to Make a GREAT Impression!

Room TBD | 1:00-1:45 & 2:00-2:45

Educational session description coming soon.

Dr. James Johnson

Chief Executive Officer - Ethos Leadership Group

As Etho's founder, Dr. James Johnson serves as the group's chief transformation officer - encouraging his team to dream big and mentoring them to achieve. James brings this same passion to his clients by skillfully blending inspiration with practical application. Dr. Johnson currently serves as President of the Nebraska Independent College Foundation which was founded in July of 1953 as one of the 38 state and regional organizations representing more than 600 independent colleges and universities across the United States. He is a former president of Ohio Valley University and prior to serving in this capacity, Dr. Johnson served in various other capacities in higher education institutions including Senior Vice President of University Advancement and Director of External Affairs (Lubbock Christian University); Director of Economic Development (Darton College); Director of Forensics and Assistant to the Provost (Texas A&M University) and Professor of Communications (Lubbock Christian University and Darton College).

Dr. Johnson earned his doctorate in University Administration and Organizational Communication from Texas Tech University and has completed post-doctorate work at Harvard University.

Afternoon Workshop

Afternoon Workshop TBD

Room TBD | 1:00-2:45

Workshop description coming soon.

Beth Fluto

Manager, Digital Media - United States Post Office


Willy Theisen

Founder - Godfather's Pizza; Proprietor - GB Foods; Franchisee - Famous Dave's; Owner - Pitch Coal Fire Pizzeria

Willy Theisen has always had the entrepreneurial spirit, especially when it comes to food. After settling in Omaha, Willy secured the funding to open his first Godfather's Pizza in Omaha, Nebraska which quickly grew to become the fastest growing restaurant chain in the country during the late 1970's. Willy moved on to become the chairman and CEO of GB Foods from 1992-1997. After selling the controlling interest of GB Foods in 1997, he created a new company called Barbecue Ventures, otherwise known as Famous Dave's. His most recent venture was as owner of Pitch Coal Fire Pizzeria (simply known as Pitch to the locals) which has had impressive results since its concept.

Willy's business and personal philosophy has always stressed homegrown values, honesty and exemplary customer service and he believes in giving back to the community that has supported him. He has served on the Creighton University Board of Directors, the Advisory Board of the Center for Innovation, Entrepreneurship & Franchising at the University of Nebraska-Omaha, the Board of Metropolitan Entertainment Convention Authority (MECA) and the Omaha Convention and Visitors Bureau Advisory Board. In 2013, Will was inducted into the Omaha Chamber of Commerce Business Hall of Fame.

Willy will be sharing some of what he has learned about customer service and hospitality during his experience owning and managing some of the most successful restaurants in the area.

Autumn Pruitt

Owner - Aromas Coffeehouse / Bliss Old Market Bakery

Speaker bio coming soon.

Paul Jarrett

Co-Founder / Chief Executive Officer - Bulu Box

Paul's work experience spans the country. From NYC to San Francisco, Paul has launched million dollar brands such as Neebo and executed multi-facted campaigns for Lowe's and Nike. In 2010, Paul joined Complete Nutrition where he became the Vice President of Marketing and an Executive Board Member. He built the MarComm department, trained dozens of franchises and positioned Complete Nutrition and its products for success in a saturated market. The company's growth skyrocketed. In fact, it was one of the fastest growing startups in the U.S. Paul's experience at Complete Nutrition was the precursor to starting his own company. In 2012, Bulu Box was born.

Dusty Davidson

Co-Founder / Chief Executive Officer - Flywheel

Dusty is a serial technology entrepreneur located on the Silicon Prairie. Over the past 8 years, he has built a reputation as one of the leading innovators and voices for technology startups in the Midwest. Companies founded by Dusty include Tripleseat - A software-as-a-service company selling event management software to restaurants and hotels nationwide; Silicon Prairie News / Big Omaha - The voice for entrepreneurs, startups and innovators in the middle of the country; and most recently Flywheel – a premium WordPress platform built specifically for web designers and agencies – and one of the fastest growing technology startups in Nebraska.

Speaker TBD

Speaker bio coming soon.

Renae Turner

Mailing Solutions Specialist / United States Postal Service

Speaker bio coming soon.


Ralston Arena Parking & Hotel Map

The Ralston Arena is located at 7300 Q Street in Ralston, NE. The central Omaha location is convenient for attendees from all parts of Omaha and the surrounding areas. There are over 1,200 available parking spots surrounding the arena and parking is included in the registration fee. For complete driving directions, view our Google Map.



Keynote Sessions:


Educational Sessions:




Exhibit Area:


Food Events:



There are over 1,200 available parking spots surrounding the arena and parking is included in the registration fee.


How to Connect at OAX

As an exhibitor at OAX, you can put your name in front of people who are looking to advertise. Whether you're a marketing communications firm, a multimedia production house or a printing operation, OAX is where marketers will be getting together to exchange ideas about the future of your business.

Connect with Your Customers

OAX attendees are highly motivated and looking to interact with your business. Three different exhibitor packages are available to help you make that connection.

Exhibitor Sponsorship Package


  • 8' x 20' Exhibitor Booth (Double Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 4 Event All Day Passes (including parking)
  • Prominent Signage Displayed in the Exhibitor Area
  • 4 Invitations to Pre-Function Event on September 23rd (including parking)
  • Full Page Advertising Space in Event/Trade Show Program
  • Event Sponsorship Package:
    • Company Logo on Event Website
    • Promotional Material Recognition
    • Company Promotional Inserts in Event Registration Totes
    • Recognition in Event/Trade Show Programs
    • Database of all Event Attendees and Exhibitors
    • Recognition at Event

Premier Exhibitor

$625 ($575 Early Bird by May 1, 2015)

  • 8' x 20' Exhibitor Booth (Double Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 4 All Day Exhibitor Passes (non-transferable) for Day of Event (including parking)
  • Prominent Signage Displayed in the Exhibitor Area
  • 4 Invitations to Pre-Function Event on September 23rd (including parking)
  • Half Page Advertising Space in Event/Trade Show Program

Preferred Exhibitor

$425 ($350 Early Bird by May 1, 2015)

  • 8' x 10' Exhibitor Booth (Single Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 2 All Day Exhibitor Passes (non-transferable) for Day of Event (including parking)
  • Prominent Signage Displayed in the Exhibitor Area
  • 2 Invitations to Pre-Function Event on September 23rd (including parking)
  • Half Page Advertising Space in Event/Trade Show Program

Additional Exhibitor All Day Passes are $70 each (non-transferable)


Current Exhibitors TBA


The event brought together over 275 attendees from a variety of marketing backgrounds and featured:

  • Various speakers from local and global industries (including two individual keynote speakers and a keynote speaker panel)
  • 12 advertising and marketing exhibitors
  • 16 individual breakout sessions/workshops

Recap of Talks

OAX 2014 speakers and panelists included:

  • Betty Su – Executive Director of Marketing, USPS
  • Chris Russell – Operations Manager, Google
  • Mark Fallon – President & CEO, The Berkshire Company
  • William Barstow – Co-Owner, Main Street Theatres, Inc.
  • Cat Koehler – Social Media Advocate, Home Instead Senior Care, Inc.
  • John Hughes – CEO, Magnum Development Corporation

Recap of Educational Sessions

There were a variety of highly informative breakout educational sessions, including:

  • Tips for Direct Marketing Success – Toni Schottenhammer, Xerox
  • Fitting Radio Into the Changing Media Environment – Tom Becka, The Mighty 1290 KOIL
  • Social Media Made Simple – Mark Bitter, Affordable Social Media, Inc.
  • 10 Tips to "Rev Up Your Reach, Referrals, Results & Social" with Email Marketing – Becky Deitenbeck, Constant Contact
  • 50% of Your Marketing isn't Working: Learn How to Leverage and Track Your Current Marketing to Make that 50% Disappear – Steve Maly, Maly Marketing
  • The Landing Page: A Marketer’s and Customer’s Mutual Friend – Tony Sattler, Swanson Russell
  • The Power of Networking – Mark Fallon, The Berkshire Company
  • Every Door Direct Mail for Small Business – Bob Redmond, Omaha Print
  • Twitter 101 – Randa Zalman, Redstone
  • Powerful Advertising on a Shoestring Budget – Mark Carpenter, SKAR Advertising
  • 10 Ways to Market Your Business – Kathy Broniecki, Envoy Inc.
  • Customer Engagement: How to Sell to the Right People, the Right Product, at the Right Time – Scott Bishop, Runway
  • Business Ethics – Gil Cohen, Omaha Magazine
  • "Find It" Marketing in the Digital Age – Richard Brown, Omaha World Herald

Recap of Workshops

There were a two hands-on workshops, including:

  • The Power of Direct Marketing: A Hands-on Workshop – Bob Redmond, Omaha Print
  • Creative Bootcamp – Stefan Mumaw, Callahan Creek

2014 Testimonials

"The information sharing from the various sessions was huge and can be leveraged for both large and small companies. I left with several ideas about how we can better reach our clients and enhance their experience."

- Robert Kenison, Manager, OPS Document Delivery — TD Ameritrade Omaha

"I enjoyed the speaker sessions – they were great! I really appreciated the opportunity to be a part of OAX."

- Pam Deacon, Account Executive, Mail Services, LLC

OAX 2015 promises to be even more informative and collaborative! Sign up today!