Omaha Advertising Expo

Connect. Market. Succeed.

SEPTEMBER 10, 2014

Successful marketing requires tools.

Welcome to the workshop.



OAX is where people who are passionate about marketing get together to share ideas and best practices. If you're looking to better communicate with your customers, you've come to the right place! Each class is offered at two different times, making it convenient to plan your day around the workshops that interest you the most!


Executive Director of Brand Marketing - USPS

Betty Su

Betty Su is the Executive Director of Brand Marketing at the United States Postal Service. In her role, Betty is responsible for developing integrated marketing programs and solutions that support growth of the United States Postal Service.


CenturyLink Center Omaha, NE

455 North 10th Street
Omaha, NE 68102-1151

See event infomation below.


  • $575 Early Bird Premier Exhibitor (by 5/31/14)
  • $625 Premier Exhibitor (after 5/31/14)
  • $375 Early Bird Preferred Exhibitor (by 5/31/14)
  • $425 Preferred Exhibitor (after 5/31/14)
  • $70 Each Additional Exhibitor All Day
      Non-Transferable Passes


A partnership between AAF Omaha, the Greater Omaha Postal Customers Council (GO-PCC) and the Service Corps of Retired Executives (SCORE), last year's inaugural OAX was a huge success.


If your business involves communicating with customers, it can become more successful through powerful and strategic marketing. Advertising provides great value for the money spent. This goes for businesses both large and small. But advertising is a science as much as it is an art. Without the proper strategy, it can be hard to identify what advertising expenditures will bring in the highest return on investment.

That's where OAX comes in!

As the region's premier advertising event, OAX brings together some of the Midwest's most creative and innovative marketers to help businesses just like yours understand how best to utilize advertising to improve their bottom line.

Connect with people who can connect you with your customers.

As an attendee at OAX 2014, you can connect with businesses and experts who have deep wells of marketing expertise from which to draw. Whether you're looking to talk to a marketing communications firm, a multimedia production house or a printing operation—or just simply looking to listen—OAX is where marketers will be getting together to exchange ideas about the future of business.

Why Attend

This year's OAX will feature keynote speakers and workshops focused on a broad variety of hot marketing topics that are sure to benefit your business!

Stay Updated

If you have any questions, please contact
Roger Humphries by email or call 402-930-4394.


Educational Morning Sessions

How to Make Your Direct Mail Work in 5 Easy Steps

Room 205 | 8:45 AM - 9:45 AM or 10:00 AM - 11:00 AM

Session description coming soon.

Presented By


Fitting Radio Into the Changing Media Environment

Room 206 | 8:45 AM - 9:45 AM or 10:00 AM - 11:00 AM

With all the new media available where does radio fit in? Tom Becka will show how adding radio can bring new life to your message. Radio complements the new media and makes your message heard. But not only will Tom talk about what radio can do, he'll talk about what radio can't do to help you avoid making any costly mistakes. Spend an hour with Tom to learn how your business can experience new growth with an old medium.

Presented By

Tom Becka - Radio Talk Show Host - The Mighty 1290 KOIL

Tom Becka has seen a lot of changes in the industry during his 35-year career in radio. Starting as a disc jockey on a small country radio station in Wyoming, he progressed to selling radio ads and eventually became the sales manager. At the age of 31, he quit radio for a short time to spend a 5-year stint on the road as a stand-up comedian. He traveled the country and worked with people like Jerry Seinfeld, Drew Carey, and Lewis Black. Afterwards, he returned home to Omaha radio where he has spent the last 20 years as one of the most respected talk show hosts in America and has consistently been listed on Talkers Magazine's list of the Top 100 hosts in America. He is the author of the book "There's No Business Without the Show," a book that teaches sales people how to use the same techniques successful entertainers use to benefit them during presentations. Currently, he not only does an afternoon radio show on the Mighty 1290 KOIL, but also does a weekly podcast on Tom says he's excited about the changes in the current media environment, and sees a bright future for radio advertisers and will give numerous examples how adding radio to your media mix can bring big results.

Social Media Made Simple

Room 207 | 8:45 AM - 9:45 AM or 10:00 AM - 11:00 AM

Does social media marketing seem too hard or you feel there are too many moving parts for you to get a grasp on a social media campaign? We'll change that by showing you some of the best practices and strategies we've learned from servicing our clients.

In this seminar you will learn…

• What is social media marketing and why do it?
• Why other businesses are using social media marketing.
• How to "do it well" with some simple best practices for social media marketing.
• When your activity and time means the most in social media marketing.

You will walk away with several tried and true social media marketing tips and tricks.

You will learn how social media can help feed your business or organizations with more customers, referrals, donations, members, and prospects. Don’t miss this revealing, exciting seminar that will change the way you market your business.

Presented By

Mike Bitter - Founder and CEO - Affordable Social Media, Inc.

Mike Bitter started Affordable Social Media 7 years ago with the intent of learning the best ways to apply certain social media tools to ensure his client’s success. Working with a wide array of industries, he’s learned how to expertly market products and services through social media and email marketing. The integration of his Social Media Business Model has been instrumental in changing the way his clients move prospects into their sales funnel and ultimately increase their sales. Through his efforts he's learned many ways to reach out to even more people through the use of social media; most of which is totally FREE marketing. Mike also volunteers as a SCORE mentor, assists with the Air Force's military Transition Assistance Program (TAP) and their Boots to Business program. He works with numerous non-profit organizations helping grow their donations and volunteer base.

10 Tips to "Rev Up Your Reach, Referrals, Results & Social" with Email Marketing

Room 208 | 8:45 AM - 9:45 AM or 10:00 AM - 11:00 AM

Attend this empowering and educational seminar that will show you how email marketing can help you "go and grow" your social, referrals, and results. Discover how communicating with your customers regularly can help you stay connected, generate increased referrals, repeat sales, and unwavering customer loyalty.

Presented By

Becky Deitenbeck - Authorized Local Expert - Constant Contact

Becky Deitenbeck is an entrepreneur, marketing consultant, professional speaker, and a Constant Contact Authorized Local Expert. She has more than 20 plus years of experience in marketing, teaching, small business consulting, and business development. Becky is passionate in teaching and helping small businesses and non-profits develop a stronger online brand, strategy, and presence so they can be found and get results. She connects and teaches businesses social media, email, and online marketing seminars. Becky's passion is providing training, tools, tips, and best practices to help small businesses achieve their goals by focusing on engaging with their customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.

Planning and Tracking Your Marketing Efforts

Room 209 | 8:45 AM - 9:45 AM or 10:00 AM - 11:00 AM

Session description coming soon.

Presented By

Steve Maly - Maly Marketing

The Landing Page: A Marketer's and Customer's Mutual Friend

Room 210 | 8:45 AM - 9:45 AM or 10:00 AM - 11:00 AM

Like mutual friends discovering a common interest, landing pages are a chance for marketers to start a conversation, ask a question, welcome interaction, and establish trust with their customers - and that first impression is key. For many sites, particularly those in highly competitive industries, it may be your only chance to reel in a potential customer and convince them that your offer is worth their time and attention. Landing pages are typically the heart and soul of any savvy marketer's lead generation efforts. Problem is, they are often underutilized. Fortunately, setting up and integrating landing pages into your overall marketing plan is relatively easy. Tony's presentation will define the rules and tools that will help lift your landing page conversion rates and get you on the right track to a stronger connection with your customer.

Presented By

Tony Sattler - Interactive Strategy Manager - Swanson Russell

The key to a great web experience is having a comprehensive interactive strategy and plan. As Interactive Strategy Manager, Tony helps create innovative digital strategies and experiences for Swanson Russell's key clients including the University of Southern California, Runza Restaurants, Honeywell, Barnes-Jewish Hospital, the Propane Education and Research Council, and Union Bank and Trust. He also leads the management and professional development of Swanson Russell's interactive strategy and project management team.

Morning Workshop

The Power of Direct Marketing: A Hands-on Workshop

Room 211 | 8:45 AM - 11:00 AM

In this hands-on workshop, you will learn proven methods to build effective direct marketing campaigns. The workshop demonstrates low-cost methods for learning more about your current customers and proven techniques for finding more customers. The workshop will cover key factors to use in determining a budget and how to measure short- and long-term ROI on your efforts. This workshop will include participant discussions on real world scenarios covering multiple methods of direct marketing from electronic to print media.

Presented By

Bob Redmond - Director - Omaha Print

Bob Redmond has over 20 years of experience in the mailing industries. He has assisted customers small and large in the best ways to utilize EDDM. He and his team have produced several million EDDM pieces.

Educational Afternoon Sessions

Every Door Direct Mail for Small Business

Room 205 | 1:00 PM - 2:00 PM or 2:15 PM - 3:15 PM

Need to improve your retail traffic without busting the bank? Want to know how to cost effectively target your best customers? In this class you will learn how to improve your customer traffic by leveraging the power of US Postal Service Every Door Direct Mail (EDDM) program. We will demonstrate how to navigate the USPS EDDM website and help you understand when and when not to use EDDM to increase your business.

Presented By

Bob Redmond - Director - Omaha Print

Bob Redmond has over 20 years of experience in the mailing industries. He has assisted customers small and large in the best ways to utilize EDDM. He and his team have produced several million EDDM pieces.

Twitter 101

Room 206 | 1:00 PM - 2:00 PM or 2:15 PM - 3:15 PM

Want to learn Twitter but don't know where to start? In Twitter 101 training, you'll learn how to: craft a business related tweet, find other users with common interests, gain more followers, and keep your tweets short - all with proper Twitter etiquette. Session attendees will be provided a quick reference guide that includes Twitter lingo, example tweets, and other best practices.

Presented By

Randa Zalman - Chief Strategy Officer - Redstone

Randa Zalman is the Chief Strategy Officer at Redstone. Awarded the 2012 Advertising Professional of the Year by the American Advertising Federation Omaha, she is experienced in advertising management, integrated marketing, strategic brand development, product/service line management, and promotions/public relations designed to increase market share and exceed revenue objectives. She has significant experience in the financial and insurance services industry, including a personal invitation to serve on the National Association of Insurance Counselors (NAIC) committee to draft national social media regulations for the industry. As part of her position at Redstone, she provides the overall direction for social media, search engine optimization, eCommerce, and online advertising paid placement for clients across the country.

Powerful Advertising on a Shoestring Budget

Room 207 | 1:00 PM - 2:00 PM or 2:15 PM - 3:15 PM

You don't have to spend a fortune or be a social marketing expert to create a potent advertising program for your small business. In this helpful session, ad veteran Mark Carpenter will share easy, economical, and effective ways to outsmart your competition instead of outspending them.

Presented By

Mark Carpenter - Partner, Vice President of Creative Strategy and Production Services - SKAR Advertising

Mark Carpenter knew he would be an advertising man at 10 years old, when one chilly Saturday morning he made his father drive him to a 7Up billboard so he could sketch it. Ten years later, Mark was drawing ads for UNL's Daily Nebraskan newspaper, the place where he would begin his long advertising career. One of the state's most experienced copywriters and creative strategists, Mark has worked at several ad agencies in the Midwest, serving as creative director at three of them. He taught marketing for six years at Creighton University and has developed advertising for some of the region's most successful brands including ConAgra, Alltel, Nebraska Lottery, Commercial Federal Bank, Valmont, Pinnacle Bank, East Texas Medical Center Regional Healthcare System, Lincoln Journal Star, OPPD, LES, Blue Cross and Blue Shield, Godfather's Pizza, and Runza Restaurants.

10 Ways to Market Your Business

Room 208 | 1:00 PM - 2:00 PM or 2:15 PM - 3:15 PM

This all-encompassing session covers everything from how to reach out to local media to figuring out which social media platform is right for your business. You will also learn about what it takes to have an effective website, why video can be a great marketing tool, and more!

Presented By

Kathy Broniecki - Partner and Chief Strategy Officer - Envoy Inc.

With more than 25 years of career experience specializing in market research and strategic planning, Kathy continues to be the high-energy, results-driven professional clients need. Kathy consistently demonstrates a creative and innovative approach to her work by integrating nontraditional media into marketing communication plans. She started her career at Envoy, Inc. in 1987 as Media Director for ten years before being promoted to Vice President of Client Services in 1997. Kathy's proven expertise with developing and executing successful strategies for her clients' marketing plans and advertising needs led her to be named a partner of Envoy, Inc. in 2003, where she is now Chief Strategy Officer. Today, Kathy's customer-centric philosophy plays a crucial role in Envoy's development of unique client service accountability systems.

Customer Engagement: How to Sell to the Right People, the Right Product, at the Right Time

Room 209 | 1:00 PM - 2:00 PM or 2:15 PM - 3:15 PM

With the always-expanding fragmentation and personalization of media and audiences, businesses are increasingly losing the power to dictate their communications messaging. In today's uphill marketing battle the best way to maximize marketing ROI is to increase relevancy to your audience. In this session you'll learn what makes audiences click, share, and consume content. You'll learn how to make your business relevant to the right audience. And you'll learn how to maximize engagement with your current audience and how to go after the audience you want.

Presented By

Scott Bishop - Co-Founder - Runway

A former digital lead for Bozell and former VP of Strategy for PhenomBlue, Scott brings a coveted blend of creativity and business acumen. He has led sales and marketing campaigns for big-name brands and startups alike, including ACE Hardware, Disney, Barrel House Distillery, and HuntForce. He’s published two digital books for The Financial Times. He is also a founder of Omaha’s 1 Million Cups chapter and a mentor for Nebraska startup accelerator's Straight Shot and NMotion.

Ethics in Advertising

Room 210 | 1:00 PM - 2:00 PM or 2:15 PM - 3:15 PM

Session description coming soon.

Presented By

Gil Cohen - Executive Vice President - Omaha Magazine

Gil Cohen, a New Jersey native, now calls Omaha his home. A 1981 graduate of Fairleigh Dickinson University, Gil spent 13 years with Marriott Hotels, moving back to Omaha in 1992. Gil's Omaha career path spans from Hotel Management, to commercial insurance sales, to running the largest passenger riverboat on the Missouri River, to Marketing Director for the Omaha Symphony to his current position as Executive Vice President for Sales and Market at Omaha Magazine. Gil would tell you that each and every position that he has held has been rewarding and instrumental in helping to develop and refine his skills in customer service and relationship building. Gil states,  "The key to success is surrounding yourself with successful people and learning from them to improve yourself." Gil has been active with many non-profit organizations as well as serving on many boards from Downtown Omaha Inc. to the Omaha Chamber of Commerce.  Gil loves Omaha and all it has to offer and is honored to have been asked to participate in the 2014 Omaha Advertising X.

Afternoon Workshop

Creative Boot Camp

Room 211 | 1:00 PM - 3:00 PM

Workshop description coming soon.

Presented By

Stefan Mumaw - Creative Director - Callahan Creek


Chris Russell

Operations Manager of Google Council Bluffs Data Centers

Chris Russell is the Operations Manager for all of Google's midwest data centers, including the Council Bluffs, Iowa location. Chris has a degree in Computer Science and Business Management. He's run the online advertising campaigns for Nebraska Shakespeare and serves on their Board of Trustees. He also serves on the advisory board for UNO's college of IS&T and IWCC's Computer Science program, the Iowa Governor's Southwest STEM Advisory Board as well as the Board of Directors for the Technology Association of Iowa. In his spare time Chris enjoys spending time with his three sons, building robots and stargazing.

Mark Fallon

President & CEO of The Berkshire Company

Mark Fallon is a dynamic speaker who shares insights gained from a career that spans from a part-time job as a mail clerk, to an officer in the United States Army, from a corporate executive to a successful entrepreneur. As President & CEO of The Berkshire Company, Mark helps his clients develop solutions using emerging technologies and expert leadership.

William Barstow

Co-Owner of Main Street Theatres, Inc.

William Barstow, along with his wife Colleen, are the co-owners of Main Street Theatres, Inc., a Nebraska company that owns and operates 48 screens in Nebraska and Iowa, including Aksarben Cinema in Omaha. In addition to the owned and operated locations, Main Street Theatres also provides film buying and consulting for an additional 31 Theatres located all across the Midwest. As the operators of Aksarben Cinema in Aksarben Village, the Barstow's have built a strong and vibrant business that adds significantly to the quality of life for the Aksarben area.

Doug McCall

Search & Optimization Manager of Home Instead Senior Care, Inc.

Mr. McCall passionately serves seniors as the Search & Optimization Manager at the corporate Home Instead Senior Care office in Omaha, NE. The Home Instead Senior Care® franchise network has been devoted to providing the highest-quality senior home care since 1994. McCall oversees Search Marketing at the corporate office while also assisting franchise owners with their local PPC and SEO activities. McCall also manages Home Instead’s Website Testing & Optimization Program and Web Analytics Team. McCall began his professional career in 1999 with TD Ameritrade and gained valuable experience while progressing through a series of online marketing-related roles. He joined Home Instead in 2010. McCall received his bachelor’s degree in Studio Arts from the University of Nebraska – Omaha and an associate’s degree in Electronic Imaging and Graphics from Metropolitan Community College.

Speaker TBA


CenturyLink Center Omaha Parking & Hotel Map

CenturyLink Center Omaha is located at 455 N. 10th Street, within walking distance of the Old Market Entertainment and Shopping District and approximately 3.5 miles from the airport. For complete driving directions, view our Google Map.

OAX Info

Event will be held on the upper floor Junior Ballroom, Junior Ballroom Pre-Function Area and Rooms 205 - 212. Take the stairs or the elevator to the upper level and event area is at the south end by the CenturyLink and Hilton walkover.


Pre-Function Area 7:00am - 2:00pm

(Upper floor to the left and around the corridor after you get off the elevator. Outside of Rooms 211 and 212.)

Keynote Sessions:

Junior Ballroom (Rooms 202, 203, 204)

Opening Remarks/Morning Keynote Session: 7:30 AM – 8:30 AM

Luncheon Video/Luncheon Keynote Session: 11:45 AM – 12:45 PM

Afternoon Keynote Session: 3:30 PM – 4:30 PM

Educational Sessions:

Rooms 205, 206, 207, 208, 209, 210

Morning Sessions: 8:45 AM – 9:45 AM and 10:00 AM – 11:00 AM

Afternoon Sessions: 1:00 PM – 2:00 PM and 2:15 PM – 3:15 PM


Room 211

Morning Sessions: 8:45 AM - 11:00 AM

Afternoon Sessions: 1:00 PM - 3:00 PM

Exhibit Area:

Pre-Function Area: 7:00 AM – 4:30 PM

Food Events:

Pre-Function Area by Exhibitors and Registration

Breakfast: 7:30 AM – 8:30 AM

Water Stations: 6:30 AM – 5:00 PM

Coffee Station: 8:30 AM – 11:00 AM

Afternoon Beverages: 1:00 PM – 3:00 PM

Junior Ballroom:

Luncheon: 11:30 AM – 1:00 PM

Thank You Reception: 3:15 PM – 4:30 PM


Paid registrations with parking included:
Parking Passes will be sent to you prior to the event.

Late registrations with parking included:
Arrangement will be made to get passes to you.

Exhibitors with parking included:
Parking Passes will be sent to you prior to the event.


How to Connect at OAX

As an exhibitor at OAX 2014, you can put your name in front of people who are looking to advertise. Whether you're a marketing communications firm, a multimedia production house or a printing operation, OAX is where marketers will be getting together to exchange ideas about the future of your business.

Connect with Your Customers

OAX attendees are highly motivated and looking to interact with your business. Two different exhibitor packages are available to help you make that connection.

Premier Exhibitor

$625 ($575 Early Bird by May 31, 2014)

  • 20' x 8' Exhibitor Booth (includes: Pipe & Drape, Skirted Table, 2 Chairs, Wastebasket)
  • 2 All Day Exhibitor Passes / 2 Parking Passes (non-transferable)
  • Prominent Signage at Event
  • Full Page Ad in Event Show Program
  • 4 Invites to Pre-Function Event / Parking on September 9
  • Exhibitor & Attendee Database

Preferred Exhibitor

$425 ($375 Early Bird by May 31, 2014)

  • 10' x 8' Exhibitor Booth (includes: Pipe & Drape, Skirted Table, 2 Chairs, Wastebasket)
  • 1 All Day Exhibitor Pass / 1 Parking Pass (non-transferable)
  • Prominent Signage at Event
  • Full Page Ad in Event Show Program
  • 2 Invites to Pre-Function Event / Parking on September 9
  • Exhibitor & Attendee Database

Additional Exhibitor All Day Passes are $70 each (non-transferable)


Current Exhibitors TBA


The event brought together over 250 attendees from a variety of marketing backgrounds and featured:

  • 2 keynote presentations
  • A panel of successful local business leaders
  • 17 advertising and marketing exhibitors
  • 24 individual breakout sessions

Recap of Talks

OAX 2013 speakers and panelists included:

  • Cliff Rucker – VP of Sales, United States Postal Service
  • Blake Lawrence – Founder, Opendorse and Hurrdat
  • Greg S. Cutchall – President, CEO, Cutchall Management Company
  • Boyd Dingman – Owner, Dingman's Collision Center
  • Paulette Hammerstrom – Founder, Crane Coffee

Recap of Workshops

There were a variety of highly informative breakout sessions, including:

  • A Lesson in Efficiency: Email Marketing – Paige Cahill, Constant Contact
  • Every Door Direct Mail For Small Businesses – Amanda O'Dell, Omaha Print
  • The Evolving Role of Ad Agencies for Small Business – Andrea Claxton, SKAR
  • Optimizing Your Website For Search Engines – Tony Sattler, Swanson Russell
  • The Marketing Assessment Profile: Your Map to Success – Kathy Broniecki, Susie Kaup and Sally Morrissey, Envoy Inc.

2013 Testimonials

"The OAX provided my sales team with a great opportunity to see current clients as wells as develop new opportunities."

- Chris Tonniges, Director, Treasury Services Sales — First National Bank Omaha

"The OAX was a great opportunity to gain exposure and to educate people about what we do. A great networking opportunity and more."

- Scott Farkas, President/Owner with Mimi Rogers — Valpak of Omaha/R3 Digital Solutions

2013 Photo Gallery

OAX 2014 promises to be even more informative and collaborative! Sign up today!