Connect. Market. Succeed.

SEPTEMBER 24, 2015

Successful marketing requires tools.

Welcome to the workshop.



OAX is where people who are passionate about marketing get together to share ideas and best practices. If you’re looking to better communicate with your customers, you’ve come to the right place!



The Omaha Advertising Expo includes three keynote sessions presented by speakers from a variety of business backgrounds. The speakers are all experts in their field and are sure to inform, educate and inspire you to build your business successfully.


Morning Keynote Speaker - Read Bio


Lunch Keynote Speaker - Read Bio


Ralston Arena

7300 Q Street
Ralston, NE 68127

See event infomation below.


  • $1,200 Exhibitor Sponsorship Package
  • $575 Early Bird Premier Exhibitor (by 5/1/15)
  • $625 Premier Exhibitor (after 5/1/15)
  • $350 Early Bird Preferred Exhibitor (by 5/1/15)
  • $425 Preferred Exhibitor (after 5/1/15)
  • $70 Each Additional Exhibitor All Day
      Non-Transferable Pass


A partnership between AAF Omaha, the Greater Omaha Postal Customers Council (GO-PCC) and the Service Corps of Retired Executives (SCORE), OAX 2014 was a huge success.


If your business involves communicating with customers, it can become more successful through powerful and strategic marketing. Advertising provides great value for the money spent. This goes for businesses both large and small. But advertising is a science as much as it is an art. Without the proper strategy, it can be hard to identify what advertising expenditures will bring in the highest return on investment.

That's where OAX comes in!

As the region’s premier advertising event, OAX brings together some of the Midwest’s most creative and innovative marketers to help businesses just like yours understand how best to utilize advertising to improve their bottom line.

Connect with people who can connect you with your customers.

As an attendee at OAX 2015, you can connect with businesses and experts who have deep wells of marketing expertise from which to draw. Whether you’re looking to talk to a marketing communications firm, a multimedia production house or a printing operation—or just simply looking to listen—OAX is where marketers will be getting together to exchange ideas about the future of business.

Why Attend

This year's OAX will feature keynote speakers and workshops focused on a broad variety of hot marketing topics that are sure to benefit your business!

Stay Updated

If you have any questions, please contact
Roger Humphries by email or call 402-930-4394.


Educational Morning Sessions

Squeeze the Most Out of Your Social - Leveraging Your Organization's Content on Social Media for Maximum Impact

Room 1 | 9:15-10:00 & 10:15-11:00

Learn how to identify content within your organization that can be leveraged on social media for maximum impact. In this session, you will learn about approaches in content management that will make your life easier while netting a bigger return on your effort. This session will focus on creating a synergy between content production, brand management, communications and social media… whether you're a team of one or one hundred.

Lindsey Creath

Content Marketing - Creighton University

Lindsey Creath is the Senior Content and Social Media Strategist for Creighton University. She leads the inbound and content marketing planning and implementation. Her responsibilities include creating visibility and awareness by leveraging and strategically publishing owned media. In her role, she offers best practices and governance for the University's social media. Prior to her time at Creighton, she spent a decade in destination marketing where she was responsible for promotion, logistics and implementation of large-scale events for the city such as the Olympic Swim Trials, the U.S. Senior Open, the NCAA Basketball and Wrestling tournaments, John Deere and many more.

Emailing for Acquisition

Room 2 | 9:15-10:00 & 10:15-11:00

You invest a lot of time and money trying to win new customers via email marketing, search marketing, events and other tactics. But are your tactics effective? Do you even know who your target customer is? Are newly acquired leads or customers falling through the cracks because of an inadequate follow-up process?

Companies are relying more on customer-acquisition programs to increase sales. Whether the delivery mechanisms are postal mail, email, pay-per-click (PPC), organic search or events, customer-acquisition programs that bring in a high volume of new customers at the right cost are a top priority. However, most companies are not getting the desired results. Usually, it’s because of a significant disconnect between the objective and the actual programs in place. Unless acquisition programs are finely tuned and accompanied by strong metrics, many end up as expensive experiments with results far below expectations. We will also discuss the benefit of incorporating this process with direct mail and follow up marketing.

Jared Wright

Director of Business Development and Compliance and Quality - CAS, Inc.

Jared Wright has been a database marketing professional for the past 16 years. While attending the University of Nebraska-Omaha, he played football for the Mavericks. Jared received a Communications degree from UNO. He is a documented top producer in successful new client acquisition, an exceptional relationship builder, problem solver and solution provider for companies across diverse industries and segments. Jared's expertise lies in providing direct mail, email and customized database marketing programs to all types of customers - large and small. A California native, Jared loves spending time with his wife and three wonderful children.

Assert Your Voice: Communicate Your Perspective

Room 3 | 9:15-10:00 & 10:15-11:00

Communicating your perspective can be difficult, especially when faced with complex situations and competing opinions. By better understanding your communication style and ways to improve it, you will be able to create more meaningful and open conversations. This session will give you the confidence you need to make sure your perspective is heard all while building more powerful interactions.

Laura Roccaforte

ICAN Program Leader; M.ED, SPHR, President & CEO - The Learning Exchange

Laura is the owner and president of The Learning Exchange as well as a learning and organizational development expert with over 30 years' experience in a variety of industries. She has been a leader for the American Red Cross, Cox Communications, Denny's Restaurants, Lincoln Financial Company, Oriental Trading Company and PayPal. Laura has a broad understanding and capacity to help solve the challenges leaders face in competitive and constantly changing environments.

Laura has worked globally in Europe and Asia and is known for helping leaders to create a blueprint for managing change and fostering collaberative relationships across an enterprise. Laura holds an M.Ed from the University of Nebraska-Lincoln, a BA in Organizational Communications from California State University at Sacramento and is a certified SPHR professional. Laura is also a program leader for the Institute of Career Advancement Needs (ICAN).

Laura is passionate about helping individuals, organizations and communities to create engaging environments that are positive and inclusive. She brings expertise in executive coaching and change management and has created leadership development, career development, talent management and performance management programs to support a positive future state. Originally from Sacramento, CA, Laura has lived in Nebraska for over 20 years. In addition to her work, she enjoys her involvement in the community as well as traveling, continuous learning and building lasting connections wherever she goes.

Changing Consumer Media Habits

Room 4 | 9:15-10:00 & 10:15-11:00

The mobile age has directly influenced the way we consume news and entertainment, increased our personal connections and changed our purchasing habits by strengthening brand recall. Facebook, Pinterest, Google and Pandora all have the power to create an immediate, emotional response which has changed the game for advertisers and consumers alike. This session will focus on the monster that is “mobile consumption” and how to utilize it for not only growth and influence of your audience but also the power of being able to be where your audience is at all times.

Sarah Zisman

Account Executive - PANDORA

Sarah Zisman started her career in the sales and marketing side of the hospitality industry, working specifically with catering sales and convention planning for the Fairmont flagship property in San Francisco, California. A few years later, in 2012, she made the move over to Pandora Radio located in Oakland, California and which is the largest mobile streaming music service in the U.S. After a year in ad operations, Sarah moved over to sales. She now works with a variety of advertisers, including media agencies as well as national and local brand advertisers, on strategy and media planning. With a focus on branding, she has been able to watch strategies evolve in a quickly evolving and ever changing media buying landscape.

Direct Marketing Best Practices, Testing and Current Trends for Non Profits

Room 5 | 9:15-10:00 & 10:15-11:00

Hear about Boys Town's direct mail fundraising program and get a behind-the-scenes look at the strategies that have made the organization successful.

Boys Town is the nation's largest privately funded organization serving children and families through youth care and health care programs.

Mike Vcelik, Boys Town's Senior Director in Marketing will share:
• What are some of the current strategies to increasing response rates and donor retention?
• Results from testing that improved Boys Town's net profit and the impact on Cost to Raise a Dollar (CTRAD).
• Makeup of Boys Town's databases and is there such a thing as a younger donor.

Michael Vcelik

Senior Director of Annual Giving, Marketing and Communications - Father Flanagan's Boys' Home

Mike Vcelik is the Senior Director of Annual Giving for Boys Town and is responsible for renewal, lapsed and acquisition fundraising efforts. Boys Town is one of the nation's largest privately funded organizations serving children and families through their youth care and health care programs at a network of sites across the country. Mike has been with Boys Town since 1989 and is a past president of the Mid America DMA.

Leveraging Purpose to Build Your Brand

Room 6 | 9:15-10:00 & 10:15-11:00

Everything has changed. Culture has changed. Marketing has changed. And Consumers have changed. There is no shortage of challenges your brand faces. In this increasingly complex and fast-changing business landscape, the expectation continues to increase that brands will leverage their resources to address many of the societal challenges we face. Learn how you can combine business and social impact to build your brand, increase your customer loyalty and be an agent of change in the world.

Ann Rindone

Director, Cause Strategy and Foundation - ConAgra Foods

Ann joined ConAgra Foods in 1999, marketing for premier brands like Marie Callendar's and Healthy Choice. She is most proud of her work establishing and building the company's cause marketing program: Child Hunger Ends Here, which has won a 2009 SAMMY Award (Social Media for Social Good), the 2010 Gold Halo Award and the 2012 ConAgra Foods Golden Globie 2012 for Excellence in Marketing.

In her most purpose-filled role, she lends her marketing expertise to the Communication & External Relations team, implementing Cause and Foundation strategies and developing the company's social impact platform. Her work spans from strategic philanthropy to integrating social practices for business impact across the ConAgra Food system.

She received her degree from the University of Dallas and honed her marketing skills in radio and advertising prior to coming to ConAgra Foods. She and Eric live in the historic Dundee area of Omaha where "historic" updates constantly occur on their home. She works hard to maintain "favorite aunt" status with 20 nieces and nephews, (and 6 "super G's" as great aunt) with twins on the way! Ann is thankful her job takes her to places around the United States where she can visit friends and family and pretend to be a real photographer.

Morning Workshop

Increased Effectiveness Through Multi-Platform Marketing - Connecting the Physical to the Digital

Banquet Hall | 9:15-10:45

Understanding today's consumers are more tech savvy than ever before, campaigns need to engage them in multiple, innovative ways. This workshop will demonstrate, with an actual use case from the USPS 2014 Holiday Campaign, the power of integrating technology into physical marketing tactics such as Direct mail and its ability to seamlessly connect mail with the digital world. It will also cover how these efforts are effectively measured.

Caspar Ouvaroff

Senior Vice President/Group Account Director - McCann-Erickson Worldwide

Caspar is a seasoned integrated marketer with a proven track record of over 20 years of building brands through innovative marketing and communication solutions. As SVP, Group Account Director at MRM//McCann, he's the lead on the USPS account and is responsible for all direct and digital marketing campaigns for both B2C and B2B for the email and shipping businesses. In addition, he runs the Campaign Management division whose responsibility it is to gather and report back performance data for all the USPS's marketing initiatives.

Before MRM//McCann, Caspar worked at TBWA\Chiat\Day New York where he developed numerous 360 degree holistic marketing campaigns for some of the agency's marquee clients, including BNY Mellon's Investment Services, Vonage and Vonage Mobile. Over the course of his career, he has also worked with a number of iconic brands such as NASCAR, Victoria's Secret, Universal Studios and Federated Department Stores.

He is an innovative, strategic thinker with extensive brand marketing experience, working in a broad range of disciplines including traditional and digital advertising and digital direct response as well as SEO/SEM, analytics and social media.

Beth Fluto

Manager, Digital Media - United States Post Office

Beth Fluto leads the Digital Marketing team for the United States Postal Service (USPS) and has extensive experience working directly with business customers and consumers alike through both retail and online channels. She is currently responsible for the day-to-day operations, brand marketing and customer experience for While under her guidance, has become one of the most visited government agency sites, growing to more than 3 million visits a day and over $1 billion in annual revenue.

Beth began her career in the field, including a stint as Postmaster and Consumer Affairs Manager. She then came to the headquarters in Washington D.C. to lead communication for the roll-out of the Delivery Confirmation. She was then tapped to build and launch USPS's online shipping application, now known as Click-N-Ship (launched in 2002). Click-N-Ship has consistently been the largest revenue producing application on since its launch. She also worked in Package Services managing the Parcel Select partner relationships.

She brings focus on improving the customer experience through innovation and data to every project and site update large or small. Within the last year, she has redesigned to streamline the customer's experience, re-engineer support systems and optimize the site for mobile devices.

Educational Afternoon Sessions

Everything You Need to Know About Analytics, You Learned in Kindergarten

Room 1 | 1:00-1:45 & 2:00-2:45

Finally, a session that is guaranteed to make you feel smart! Do you remember recess in elementary school? Who thought that you were learning data driven analytics at such a young age, but you were. Knowing who to avoid on the playground was your early schooling in segmentation and dating in high school was an advanced class in predictive modeling.

Cyndi Greenglass

Senior Vice President, Strategic Solutions - Diamond Marketing Solutions

Cyndi is responsible for marketing and strategic solutions and manages the agency's services team of data, analytics, creative and digital professionals. With a strong track record in marketing, strategic planning and database development, she helps clients "market smarter" by providing strategic solutions. Prior to joining Diamond Marketing Solutions, Cyndi launched World Marketing Integrated Solutions which is an integrated database and strategic marketing consulting firm. Her background includes 10 years in international business consulting with the U.S. Embassy and the U.S. Foreign Commercial Services.

Cyndi is a past president of the Chicago Association of Direct Marketing and past chair of the Direct Marketing Association Business-to-Business Council. She is a frequent presenter at major DM industry conferences and is an educator at several universities. Cyndi has twice been recognized as being one of the Top 100 BTB Marketers by Crain's BtoB Magazine.

Digital Services Agency

Room 2 | 1:00-1:45 & 2:00-2:45

As a small-to-medium business, it's critical to reach your target customers in multiple ways including print, online, mobile and social. However, your customers also want to engage with you. Your marketing plan must be built around the results you are trying to achieve: audience, engagement, action and measurement. Stop thinking about buying products and start thinking about buying audience engagement. Expect action from your audience and expect your budget to deliver results.

Today's topic shows how much the newspaper enterprise continues to evolve. As the most trusted source in the Omaha community, the Omaha World-Herald looks to re-invent itself in order to provide many advertising solutions for the many local small to medium sized businesses.

Dan Matuella

Specialty Advertising Sales Director - Omaha World-Herald

An Omaha native, Dan currently oversees many Special Sections, Initiatives and New Product Development for the Omaha World-Herald while also leading the charge for Suburban Newspapers, Inc. in Sarpy County, many niche magazines (including Inspired Living Omaha, Wedding Essentials and Momaha) and Employment advertising in the Classified section. Previously, Dan managed the National Sales and Major Accounts teams at the OWH. He has also worked in many sales and sales management roles at both The St. Louis Post-Dispatch and The Kansas City Star.

Lean Innovation by Failing Faster

Room 3 | 1:00-1:45 & 2:00-2:45

Come participate in an interactive panel discussion facilitated by Aviture and The Garage, a B2B incubator in Omaha, NE. The days of going "all in" are over. Creators and mentors will share insights into how they have used lean principles to learn about their customers needs and make winning decisions. Incremental and efficient learning through failing faster will ultimately result in greater value for your customers.

Moderator: Ryan Wade

Founder - ThreadWorks

Ryan spent 12 years in commercial banking before making the entrepreneurial leap to begin disrupting the financial services industry. His company, ThreadWorks, manages critical documentation workflow for commercial developers with complex projects.

Panelist: John Pryor

Senior Advisor - The Garage by Aviture

John has 10 years leading operations, technology and product teams, most recently with Aetna. He currently mentors The Garage's Proteges and is responsible for leading one of Aviture's operating companies.

Panelist: Amy Johnson

Founder - LifeLoop

Amy founded LifeLoop in 2014 based on a personal experience with a relative that was living in an assisted care facility. Her company, LifeLoop, is now connecting administrators, residents and families through an innovative web platform.

Panelist: Kody Schrader

Senior Director of Entrepreneurship & Innovation - Greater Omaha Chamber of Commerce

Prior to joining the Chamber team, Kody served as a customer innovation 'intrapreneur' with Farm Credit Services of America (FCSAmerica) where he launched the company's first customer portal and first mobile application. He is now tasked with building the region's "entrepreneurial and innovation ecosystem" by collaborating with, advocating for and actively engaging a range of innovation partners.

User Centered Responsive Web Design

Room 4 | 1:00-1:45 & 2:00-2:45

Everything is connected - and I'm not waxing metaphysical here. I mean everything is connected to the internet. From wearables like the Apple Watch, to the 88-inch Samsung smart TV, users are accessing the information superhighway through more and more avenues every day. As marketers, designers and developers, it is up to us to stay ahead of the curve and meet UX expectations across an array of screen sizes. Buck the trends and focus on the user for a timeless solution to an always-changing problem. In this session, we will cover the basics of user centered RWD along with some guiding principles, best practices and tools to improve the process and results.

Matt Field

Digital Producer - Bailey Lauerman

Matt returned to his Midwest roots to help lead the agency's digital work for clients including Panda Express, Cuties Mandarins and Nebraska Tourism. Field's decade of experience has taken him to both coasts, working in production houses and agencies, where he has led strategy and production of websites, digital art and online games for a range of clients from startups to giants.

Brand Building in the Connected Age

Room 5 | 1:00-1:45 & 2:00-2:45

Organizations seeking a website redesign, social media services, rebranding or other tactical execution are often facing a much bigger challenge which is rooted in something deeper. Whether it is lack of strategy, unclear direction or disconnected efforts, brands need a clear picture of what success looks like to them and a plan for how to achieve it with results that move the needle. Through real-world and relevant examples, learn how to build your brand and succeed in the post-digital, connected world.

Joe Olsen

President & CEO - Phenomblue

Joe Olsen is the President and CEO of Phenomblue, an award-winning connected communications firm which he co-founded in 2004. Joe is a lifelong entrepreneur and is recognized as a strategic and innovative leader in business by Fast Company, The Wall Street Journal, Wired Magazine and other leading media outlets. As one of digital marketing and advertising's pioneers, Joe has worked with companies of all shapes and sizes to help achieve success in the digital age. He now works to help clients succeed in the post-digital, connected age. He co-founded Omaha Creative Week which is a celebration of innovation in culture, business, education and social services. He also helped launch the Heartland Developers Conference (HDC), the region's longest running annual conference for software designers and developers.

There You Are! Techniques and Strategies on How to Make a GREAT Impression!

Room 6 | 1:00-1:45 & 2:00-2:45

This presentation will demonstrate how to manipulate everyday communication for positive outcomes. Learn the techniques and strategies taught by executive coaches.

Dr. James Johnson

Chief Executive Officer - Ethos Leadership Group

As Etho's founder, Dr. James Johnson serves as the group's chief transformation officer - encouraging his team to dream big and mentoring them to achieve. James brings this same passion to his clients by skillfully blending inspiration with practical application. Dr. Johnson currently serves as President of the Nebraska Independent College Foundation which was founded in July of 1953 as one of the 38 state and regional organizations representing more than 600 independent colleges and universities across the United States. He is a former president of Ohio Valley University and prior to serving in this capacity, Dr. Johnson served in various other capacities in higher education institutions including Senior Vice President of University Advancement and Director of External Affairs (Lubbock Christian University); Director of Economic Development (Darton College); Director of Forensics and Assistant to the Provost (Texas A&M University) and Professor of Communications (Lubbock Christian University and Darton College).

Dr. Johnson earned his doctorate in University Administration and Organizational Communication from Texas Tech University and has completed post-doctorate work at Harvard University.

Afternoon Workshop

Crafting the Perfect Pitch

Banquet Hall | 1:15-2:45

How's your pitch? Like it or not, we are all in sales and we pitch our employees, colleagues, customers and even our kids every day. This session will start by looking at the science of selling and how people buy. You will leave with three to four new pitches, each with a clear and persuasive message.

Jill Slupe

Chief Executive Officer - Verde Martin

Jill Slupe leads Verde Martin, a sales acceleration firm. Verde Martin uses a sales audit system for businesses to identify sales needs and gaps and then identifies key performance indicators to be measured thus increasing sales. Slupe has supported over 130 for-profit and non-profit organizations since starting the firm in 2007. Jill is adjunct professor at Creighton University and Midlands University in the area of sales and is the author of the book 'Rule of Thumb, A Guide to Sales Strategy'.


Afternoon Keynote Panel

Renae Turner - Moderator

Senior Field Sales Representative - United States Postal Service

Renae has been with the Postal Service for 19 years and has been consulting with Commercial mailers for 17 1/2 years regarding their package and direct mail strategies. She is currently a Senior Field Sales Representative for the Central Plains District covering a large section of Nebraska and a small portion of Iowa, domiciled and residing in Omaha. She specializes in developing strategies to integrate direct mail into customer’s marketing campaigns and develops package solutions to meet the shipping needs of customers across all industries. Renae began her Postal career in mail processing holding various positions in the sales and marketing division of the Postal Service. She attended the University of Nebraska at Kearney and the University of Nebraska at Omaha along with participating in continuous training provided by the Postal Service.

Autumn Pruitt - Panelist

Owner - Aromas Coffeehouse / Bliss Old Market Bakery / Hardy Coffee Co.

Autumn Pruitt has been a small business owner since February of 2010 when she and her husband, Luke, began Bliss Old Market Bakery. At that time, they were subleasing the kitchen and small storefront from Aromas Coffeehouse downtown. A year and a half later, they were able to purchase Aromas and began the process of updating and combining those brands. They opened a second coffeehouse location in the Benson neighborhood in October of 2013. In February of this year, the Pruitts launched their own coffee roasting company, Hardy Coffee Co., in Omaha's North Downtown area and continue to expand into wholesale and online markets.

Paul Jarrett - Panelist

Co-Founder / Chief Executive Officer - Bulu Box

Paul's work experience spans the country. From NYC to San Francisco, Paul has launched million dollar brands such as Neebo and executed multi-facted campaigns for Lowe's and Nike. In 2010, Paul joined Complete Nutrition where he became the Vice President of Marketing and an Executive Board Member. He built the MarComm department, trained dozens of franchises and positioned Complete Nutrition and its products for success in a saturated market. The company's growth skyrocketed. In fact, it was one of the fastest growing startups in the U.S. Paul's experience at Complete Nutrition was the precursor to starting his own company. In 2012, Bulu Box was born.

David M. Mangelsen - Panelist

Owner / Mangelsen's

David M. Mangelsen is the 2nd generation owner of Mangelsen's located in Westgate Plaza. Opened in 1961 by his parents, Harold and Berenice, the store has transformed into an Art & Craft store featuring unique and fun products. David and his brothers literally grew up in the business where his parents taught them that top notch customer service is the number one priority. David still holds this belief over 50 years later and has passed that on to his own children. Under David's leardership, Mangelsen's has grown from an 11,000 square foot store to the 38,000 square foot size it is today. Mangelsen's has also had the honor of being named the #1 Independent Craft Store in the U.S.

Dusty Davidson - Panelist

Co-Founder / Chief Executive Officer - Flywheel

Dusty is a serial technology entrepreneur located on the Silicon Prairie. Over the past 8 years, he has built a reputation as one of the leading innovators and voices for technology startups in the Midwest. Companies founded by Dusty include Tripleseat - A software-as-a-service company selling event management software to restaurants and hotels nationwide; Silicon Prairie News / Big Omaha - The voice for entrepreneurs, startups and innovators in the middle of the country; and most recently Flywheel – a premium WordPress platform built specifically for web designers and agencies – and one of the fastest growing technology startups in Nebraska.


Ralston Arena Parking & Hotel Map

The Ralston Arena is located at 7300 Q Street in Ralston, NE. The central Omaha location is convenient for attendees from all parts of Omaha and the surrounding areas. There are over 1,200 available parking spots surrounding the arena and parking is included in the registration fee. For complete driving directions, view our Google Map.

Event Details:

Thursday, September 24th, 2015

7:00 a.m. | Exhibit Hall opens for Exhibitors

7:00 a.m. - 3:00 p.m. | Attendee Registration (Ralston Arena – Main Entrance)

7:00 a.m. – 8:30 a.m. | Continental Breakfast (Banquet Hall)

7:30 a.m. – 4:00 p.m. | Exhibit Hall Opens for Attendees

8:00 a.m. – 8:15 a.m. | Opening Remarks (Banquet Hall)

8:15 a.m. – 9:00 a.m. | Keynote Speaker – Willy Theisen (Banquet Hall)

Session 1:

9:15 a.m. – 10:00 a.m.

Squeeze the Most Out of Your Social Media - Lindsey Creath (RM 1)

Emailing for Acquisition - Jared Wright (RM 2)

Assert Your Voice: Communicate Your Perspective - Laura Roccaforte (RM 3)

Changing Consumer Media Habits - Sarah Zisman (RM 4)

Direct Marketing Best Practices - Testing and Current Trends for Non-Profits - Michael Vcelik (RM 5)

Leveraging Purpose to Build Your Brand - Ann Rindone (RM 6)

Workshop 1:

9:15 a.m. – 10:45 a.m.

Increased Effectiveness Through Multi-platform Marketing

Connecting the Physical to the Digital - Caspar Ouvaroff and Beth Fluto (Banquet Hall)

Session 2:

10:15 a.m. – 10:00 a.m.

Squeeze the Most Out of Your Social Media - Lindsey Creath (RM 1)

Emailing for Acquisition - Jared Wright (RM 2)

Assert Your Voice: Communicate Your Perspective - Laura Roccaforte (RM 3)

Changing Consumer Media Habits - Sarah Zisman (RM 4)

Direct Marketing Best Practices - Testing and Current Trends for Non-Profits - Michael Vcelik (RM 5)

Leveraging Purpose to Build Your Brand - Ann Rindone (RM 6)


11:00 a.m. – 11:45 a.m.

(Banquet Hall)

Keynote Speakers

11:45 a.m. – 12:45 p.m.

Beth Fluto (Banquet Hall)

Session 3:

1:00 p.m. – 1:45 p.m.

Everything You Need to Know About Analytics, You Learned in Kindergarten - Cyndi Greenglass (RM 1)

TBD - Dan Matuella (RM 2)

Lean Innovation by Failing Faster - Ryan Wade, John Pryor, Amy Johnson, & Kody Schrader (RM 3)

User Centered Responsive Web Design - Matt Field (RM 4)

Brand Building in the Connected Age - Joe Olsen (RM 5)

There You Are! Techniques and Strategies on How to Make a Great Impression - Dr. James Johnson (RM 6)

Workshop 2:

1:15 p.m. – 2:45 p.m.

Crafting the Perfect Pitch - Jill Slupe (Banquet Hall)

Session 4:

2:00 p.m. – 2:45 p.m.

Everything You Need to Know About Analytics, You Learned in Kindergarten - Cyndi Greenglass (RM 1)

TBD - Dan Matuella (RM 2)

Lean Innovation by Failing Faster - Ryan Wade, John Pryor, Amy Johnson, & Kody Schrader (RM 3)

User Centered Responsive Web Design - Matt Field (RM 4)

TBD - TBD (RM 5)

There You Are! Techniques and Strategies on How to Make a Great Impression - Dr. James Johnson (RM 6)

Afternoon Keynote Panel

2:55 p.m. – 3:45 p.m.

Renae Turner, Autumn Pruitt, Paul Jarrett, David M. Mangelsen, Dusty Davidson (Banquet Hall)

Closing Remarks

3:45 p.m. – 4:00 p.m.


How to Connect at OAX

As an exhibitor at OAX, you can put your name in front of people who are looking to advertise. Whether you're a marketing communications firm, a multimedia production house or a printing operation, OAX is where marketers will be getting together to exchange ideas about the future of your business.

Connect with Your Customers

OAX attendees are highly motivated and looking to interact with your business. Three different exhibitor packages are available to help you make that connection.

Exhibitor Sponsorship Package


  • 8' x 20' Exhibitor Booth (Double Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 4 Event All Day Passes (including parking)
  • Prominent Signage Displayed in the Exhibitor Area
  • 4 Invitations to Pre-Function Event on September 23rd (including parking)
  • Full Page Advertising Space in Event/Trade Show Program
  • Event Sponsorship Package:
    • Company Logo on Event Website
    • Promotional Material Recognition
    • Company Promotional Inserts in Event Registration Totes
    • Recognition in Event/Trade Show Programs
    • Database of all Event Attendees and Exhibitors
    • Recognition at Event

Premier Exhibitor

$625 ($575 Early Bird by May 1, 2015)

  • 8' x 20' Exhibitor Booth (Double Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 4 All Day Exhibitor Passes (non-transferable) for Day of Event (including parking)
  • Prominent Signage Displayed in the Exhibitor Area
  • 4 Invitations to Pre-Function Event on September 23rd (including parking)
  • Half Page Advertising Space in Event/Trade Show Program

Preferred Exhibitor

$425 ($350 Early Bird by May 1, 2015)

  • 8' x 10' Exhibitor Booth (Single Booth) including Pipe & Drape, Skirted Table and 2 Chairs
  • 2 All Day Exhibitor Passes (non-transferable) for Day of Event (including parking)
  • Prominent Signage Displayed in the Exhibitor Area
  • 2 Invitations to Pre-Function Event on September 23rd (including parking)
  • Half Page Advertising Space in Event/Trade Show Program

Additional Exhibitor All Day Passes are $70 each (non-transferable)


Current Exhibitors TBA


The event brought together over 275 attendees from a variety of marketing backgrounds and featured:

  • Various speakers from local and global industries (including two individual keynote speakers and a keynote speaker panel)
  • 12 advertising and marketing exhibitors
  • 16 individual breakout sessions/workshops

Recap of Talks

OAX 2014 speakers and panelists included:

  • Betty Su – Executive Director of Marketing, USPS
  • Chris Russell – Operations Manager, Google
  • Mark Fallon – President & CEO, The Berkshire Company
  • William Barstow – Co-Owner, Main Street Theatres, Inc.
  • Cat Koehler – Social Media Advocate, Home Instead Senior Care, Inc.
  • John Hughes – CEO, Magnum Development Corporation

Recap of Educational Sessions

There were a variety of highly informative breakout educational sessions, including:

  • Tips for Direct Marketing Success – Toni Schottenhammer, Xerox
  • Fitting Radio Into the Changing Media Environment – Tom Becka, The Mighty 1290 KOIL
  • Social Media Made Simple – Mark Bitter, Affordable Social Media, Inc.
  • 10 Tips to "Rev Up Your Reach, Referrals, Results & Social" with Email Marketing – Becky Deitenbeck, Constant Contact
  • 50% of Your Marketing isn't Working: Learn How to Leverage and Track Your Current Marketing to Make that 50% Disappear – Steve Maly, Maly Marketing
  • The Landing Page: A Marketer’s and Customer’s Mutual Friend – Tony Sattler, Swanson Russell
  • The Power of Networking – Mark Fallon, The Berkshire Company
  • Every Door Direct Mail for Small Business – Bob Redmond, Omaha Print
  • Twitter 101 – Randa Zalman, Redstone
  • Powerful Advertising on a Shoestring Budget – Mark Carpenter, SKAR Advertising
  • 10 Ways to Market Your Business – Kathy Broniecki, Envoy Inc.
  • Customer Engagement: How to Sell to the Right People, the Right Product, at the Right Time – Scott Bishop, Runway
  • Business Ethics – Gil Cohen, Omaha Magazine
  • "Find It" Marketing in the Digital Age – Richard Brown, Omaha World Herald

Recap of Workshops

There were a two hands-on workshops, including:

  • The Power of Direct Marketing: A Hands-on Workshop – Bob Redmond, Omaha Print
  • Creative Bootcamp – Stefan Mumaw, Callahan Creek

2014 Testimonials

"The information sharing from the various sessions was huge and can be leveraged for both large and small companies. I left with several ideas about how we can better reach our clients and enhance their experience."

- Robert Kenison, Manager, OPS Document Delivery — TD Ameritrade Omaha

"I enjoyed the speaker sessions – they were great! I really appreciated the opportunity to be a part of OAX."

- Pam Deacon, Account Executive, Mail Services, LLC

OAX 2015 promises to be even more informative and collaborative! Sign up today!